CHADO cruelty-Free Makeup is a pioneer brand thanks to the composition of natural and non-toxic makeup-care products. We work with innovative formulas, textures and pigments to offer the best of beauty to all women, with quality and efficiency.
CHADO is dedicated to enhancing and protecting your natural beauty. Never artificial or overly showy, our makeup and skincare line is entirely made in Europe, from natural active ingredients, 100% cruelty-free and environmentally friendly.
Cruelty free- Not tested on animals
CHADO, founded in 2015 in Geneva, is the first makeup-care brand in Switzerland specializing in eyebrows. With years of experience in the cosmetics industry, Sylvia Rossel, the founder, realized that eyebrows, which frame the eyes and balance the face, were often neglected.
CHADO therefore offers women the products and accessories needed to care for their eyebrows and achieve a natural, elegant makeup look. Most of the products are enriched with a patented biotechnology PhytoCellTec™ Malus Domestica. This scientific process uses stem cells extracted from a rare Swiss apple, the Uttwiler Spätlauber, known for its exceptional shelf life - It can age without wrinkles or loss of taste for months! As a result, its anti-aging properties increase the vitality of the skin's stem cells. CHADO products focus on the essentials: easy care, warm and reassuring scents and natural ingredients for genuine beauty.