Amend Cosmétique: Brazilian Expertise for Beautiful, Healthy Hair
Discover Amend Cosmétique, a Brazilian hair care brand combining innovation, professional expertise and targeted solutions for every hair texture.
Discover Amend Cosmétique, a Brazilian brand that combines professional
expertise, innovation and targeted hair care solutions for different
hair textures and individual needs.
Caring for your hair is about more than simply choosing a shampoo or
conditioner. Every hair type has its own needs, whether it is hydration,
repair, nourishment, definition, frizz control, color protection or
heat protection.
This is where Amend Cosmétique has developed a rich and segmented hair
care universe, designed for both professional hair care environments
and people who want high-performance products in their at-home routines.
“Revealing the beauty of your hair starts with understanding its texture,
its needs and choosing the care that truly suits it.”
Founded nearly 30 years ago in São Paulo, Amend Cosméticos has developed
around a vision of hair beauty that combines expertise, innovation and
diversity.
The brand caters to different profiles and hair care needs, with a
particular focus on the diversity of hair textures and individual
routines.
According to the information provided for this presentation, Amend is
now present in more than 50 countries. The brand combines scientific
expertise and natural inspiration to develop solutions designed to
improve the appearance and care of hair while maintaining a refined
sensory experience.
Amend's identity is built around a combination of research, cosmetic
technology and an understanding of different hair care needs. This
approach makes it possible to offer products for everyday routines as
well as more specific hair concerns.
From fiber repair and reconstruction to curl definition, heat protection
and frizz control, the brand offers different families of products to
help create a personalized hair care routine.
Amend offers a portfolio organized around different stages of the hair
care routine. This segmentation makes it easier to select products
according to a specific goal rather than following the same routine for
every hair type.
Treatment products are designed to support hair that needs more
nourishment, hydration or repair. The category includes masks and
treatments focused on the reconstruction of the hair fiber.
Technologies mentioned within the Amend universe include
RMC System and RLPlex.
This category includes solutions designed to help discipline the
hair, including smoothing treatments, anti-frizz care and formulas
created to make hair easier to manage.
Amend also offers professional coloring solutions designed to
support color-treated hair while taking the condition of the hair
fiber into consideration.
Serums, oils, protective sprays and styling products can complete a
routine with the final touch, whether the goal is shine, protection,
discipline or definition.
Hair diversity plays an important role in the Amend universe. Several
collections are specifically designed around particular needs, making
it possible to adapt a routine to hair texture and individual goals.
Dry, damaged or weakened hair may benefit from a more targeted routine.
Amend treatment products are designed to support concerns related to the
condition and appearance of the hair fiber.
Hair that is difficult to manage may benefit from targeted products that
help with styling and improve the overall appearance of the hair.
Amend's transformation and anti-frizz solutions can therefore be
incorporated into routines focused on discipline, frizz control and a
smoother-looking finish.
Color-treated hair requires particular attention to help maintain its
appearance and luminosity. Color-care products can be complemented with
suitable finishing products.
Serums, oils and protective sprays can also become part of the final
stage of a routine, helping provide a more polished finish, improved
manageability or additional shine.
Amend promotes an approach to hair beauty based on diversity and
adaptability. Its different collections make it possible to build
routines suited to the characteristics of each hair type.
To begin exploring the Amend universe, several references can be matched
to specific hair care needs. The products below correspond to the
best-seller examples provided for this presentation.
Choosing a hair care brand starts with understanding your hair's actual
needs. Amend offers a broad enough hair care universe to support
different stages of a routine, from treatment and repair to finishing
and styling.
Amend Cosmétique is a Brazilian brand specializing in hair care and
solutions designed around different hair needs, with an approach
inspired by the professional hairdressing world.
Yes. The Beleza Cacheada collection is specifically oriented toward
curly to coily hair and its hydration and definition needs.
The Amend universe covers hydration, nourishment, repair,
reconstruction, frizz control, curl definition, heat protection and
care for color-treated hair.
Yes. The range includes solutions focused on manageability and frizz
control, particularly for hair that becomes difficult to manage in
humid conditions.
The Essencial collection is presented as an option for everyday hair
care. The final choice should always depend on your hair texture and
specific needs.
Amend Cosmétique is one of the brands referenced by Luxamour. You can
explore the available brand selection directly on
Luxamour
.
Repair, hydration, nourishment, curl definition, frizz control or
protection: discover Amend Cosmétique and build a hair care routine
tailored to your hair's individual needs.
Amend Cosmétique: Brazilian Expertise for Beautiful, Healthy Hair
A Story of Passion and Innovation
Straight, wavy, curly, coily, natural or color-treated hair: Amend's
approach focuses on solutions for different hair types and care needs.
Brazilian Expertise Dedicated to Hair Beauty
Complete Hair Care Ranges for Every Need
Treatment
Transformation
Coloring
Finishing
Collections Designed for Different Hair Textures
Hydration, nourishment, repair, definition, frizz control or heat
protection: identifying your hair's main priority is the first step
toward building a targeted routine.
Treatment: Repair, Hydrate and Reconstruct
Transformation: Smooth and Manage Frizz
combine products suited to your hair texture, minimize excessive heat
exposure and finish your routine with an appropriate styling or
finishing product when needed.
Coloring and Finishing: Protect and Enhance
Amend's DNA: Performance, Diversity and Care
Amend Favorites to Discover at Luxamour
Product
Main Benefit
Ideal For
Marula Mask
Intense nourishment and shine
Dry and dull hair
Beleza Cacheada
Curl definition and hydration
Curly to coily hair
Blindagem Essencial
Protection against humidity and frizz
Unruly hair
Why Choose Amend Cosmétique?
Always choose your products according to your hair's current condition,
texture and needs. A well-targeted routine can be more useful than
simply accumulating multiple products.
Frequently Asked Questions About Amend Cosmétique
Reveal the Best Version of Your Hair
